MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01270cam a2200325 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000012454 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-PjKIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200206152805.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100211s2008 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273711568 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
9780273711568 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201207271527 |
| Level of effort used to assign nonsubject heading access points |
norliday |
| Level of effort used to assign subject headings |
201205181047 |
| Level of effort used to assign classification |
norliday |
| Level of effort used to assign subject headings |
201204021737 |
| Level of effort used to assign classification |
norliday |
| Level of effort used to assign subject headings |
201005190947 |
| Level of effort used to assign classification |
faridah7 |
| -- |
201002111449 |
| -- |
VLOAD |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.8 PRI |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Principles of marketing / |
| Statement of responsibility, etc. |
Philip Kotler ... [et al.]. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th European edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Harlow, England : |
| Name of publisher, distributor, etc. |
Financial Times Prentice Hall, |
| Date of publication, distribution, etc. |
c2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxv, 1020 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
28 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Edition for U.S. published under: Principles of marketing / |
| -- |
Philip Kotler, Gary Armstrong. 12th ed., c2008. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 591 ## - |
|---|
| -- |
L00517 |
| -- |
08/01/09 |
| -- |
BUS |
| -- |
University Book Store |
| 591 ## - |
|---|
| -- |
L00599 |
| -- |
28/01/10 |
| -- |
BUS |
| -- |
University Book Store |
| 592 ## - |
|---|
| -- |
SJY/004274 |
| -- |
27/05/09 |
| 592 ## - |
|---|
| -- |
SJ005436 |
| -- |
30/03/10 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary |
| Fuller form of name |
(Gary M.) |