MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01472nam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
vtls000016422 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-PjKIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200206152204.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120227s2011 sz a b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9782940411412 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
2940411417 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201307051455 |
| Level of effort used to assign nonsubject heading access points |
norliday |
| Level of effort used to assign subject headings |
201203241438 |
| Level of effort used to assign classification |
norliday |
| -- |
201202271017 |
| -- |
faridah7 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
22 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.827 AMB |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ambrose, Gavin. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Packaging the brand : |
| Remainder of title |
the relationship between packaging design and brand identity / |
| Statement of responsibility, etc. |
Gavin Ambrose, Paul Harris. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Lausanne, Switzerland : |
| Name of publisher, distributor, etc. |
Ava Academia ; |
| Place of publication, distribution, etc. |
La Vergne, TN : |
| Name of publisher, distributor, etc. |
Distributed in the U.S. & Canada by Ingram Publisher Services, |
| Date of publication, distribution, etc. |
c2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
[208] p. : |
| Other physical details |
ill. (chiefly col.) ; |
| Dimensions |
30 cm |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Required reading range. Course reader |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 206) and index |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This text explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Graphic Design (Typography) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Trademarks |
| General subdivision |
Design. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Harris, Paul, |
| Dates associated with a name |
1971- |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Required reading range. |
| Name of part/section of a work |
Course reader. |