Product design and development /
Ulrich, Karl T.
Product design and development / Karl T. Ulrich, Steven D. Eppinger. - 3rd ed. - Boston, Mass. : McGraw-Hill/Irwin, 2004. - xviii, 366 p. : ill. - McGraw-Hill/Irwin series in marketing. .
Includes bibliographical references and index.
0072471468
Industrial management.
Production management
Industrial Engineering.
New products--Management.
Product design and development / Karl T. Ulrich, Steven D. Eppinger. - 3rd ed. - Boston, Mass. : McGraw-Hill/Irwin, 2004. - xviii, 366 p. : ill. - McGraw-Hill/Irwin series in marketing. .
Includes bibliographical references and index.
0072471468
Industrial management.
Production management
Industrial Engineering.
New products--Management.