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Marketing management :

Kotler, Philip.

Marketing management : an Asian perspective / Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong. - 7th global edition. - 845 pages : illustrations (some colors) ; 28 cm.

Includes bibliographical references and index.

ISBN: 9781292089584

Subjects--Topical Terms:
Marketing -- Management.
Marketing -- Asia -- Management.

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