Fashion promotion :
Moore, Gwyneth.
Fashion promotion : building a brand through marketing and communication / Gwyneth Moore. - Lausanne : AVA Publishing, 2012. - 176 p. : ill. ; 23 cm. - Basics fashion management ; 02 .
Includes bibliographical references and index.
9782940411870 (pbk.)
Clothing trade--Marketing.
Clothing trade--Public relations.
Fashion merchandising.
Internet marketing.
746.92
Fashion promotion : building a brand through marketing and communication / Gwyneth Moore. - Lausanne : AVA Publishing, 2012. - 176 p. : ill. ; 23 cm. - Basics fashion management ; 02 .
Includes bibliographical references and index.
9782940411870 (pbk.)
Clothing trade--Marketing.
Clothing trade--Public relations.
Fashion merchandising.
Internet marketing.
746.92