Principles of marketing /
Kotler, Philip.
Principles of marketing / Philip Kotler ... [et al.]. - 5th European edition. - Harlow, England : Financial Times Prentice Hall, c2008. - xxxv, 1020 p. : col. ill. ; 28 cm.
Edition for U.S. published under: Principles of marketing /
Includes bibliographical references and index.
9780273711568 (pbk.)
Marketing.
Principles of marketing / Philip Kotler ... [et al.]. - 5th European edition. - Harlow, England : Financial Times Prentice Hall, c2008. - xxxv, 1020 p. : col. ill. ; 28 cm.
Edition for U.S. published under: Principles of marketing /
Includes bibliographical references and index.
9780273711568 (pbk.)
Marketing.