Packaging the brand :
Ambrose, Gavin.
Packaging the brand : the relationship between packaging design and brand identity / Gavin Ambrose, Paul Harris. - Lausanne, Switzerland : La Vergne, TN : Ava Academia ; Distributed in the U.S. & Canada by Ingram Publisher Services, c2011. - [208] p. : ill. (chiefly col.) ; 30 cm - Required reading range. Course reader . - Required reading range. Course reader. .
Includes bibliographical references (p. 206) and index
This text explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns.
9782940411412 (pbk.) 2940411417 (pbk.)
Branding (Marketing)
Graphic Design (Typography)
Trademarks--Design.
658.827
Packaging the brand : the relationship between packaging design and brand identity / Gavin Ambrose, Paul Harris. - Lausanne, Switzerland : La Vergne, TN : Ava Academia ; Distributed in the U.S. & Canada by Ingram Publisher Services, c2011. - [208] p. : ill. (chiefly col.) ; 30 cm - Required reading range. Course reader . - Required reading range. Course reader. .
Includes bibliographical references (p. 206) and index
This text explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns.
9782940411412 (pbk.) 2940411417 (pbk.)
Branding (Marketing)
Graphic Design (Typography)
Trademarks--Design.
658.827