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Effective sales management /

Strafford, John.

Effective sales management / John Strafford and Colin Grant. - 2nd ed. - Oxford : Butterworth-Heinemann, 1993. - xi, 299 p. : ill., forms ; 25 cm. - The Marketing series. . - Marketing series (London, England) .

"Published on behalf of the Chartered Institute of Marketing.".

Includes bibliographical references (p. 296).

075061787X


Sales management.