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Marketing insights for the Asia Pacific /

Marketing insights for the Asia Pacific / [edited by] Siew Meng Leong, Swee Hoon Ang and Chin Tiong Tan. - Singapore : Heinemann : Asia Pacific Marketing Federation, 1996. - xvii, 332 p. : ill. ; 24 cm.

Includes bibliographical references.

ISBN: 9971645327

Subjects--Topical Terms:
Marketing--Asia.
Marketing--Pacific Area.

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